Tournament of Roses® Parade

BAYER ADVANCED™ FLOAT WINS SIXTH CONSECUTIVE TROPHY IN THE JANUARY 2, 2006 ROSE PARADE®

Raleigh, NC/Pasadena, CA – Bayer Advanced™, the creator of some of the most effective rose care products to help America's gardeners grow beautiful, more vibrant roses and flowers, won its sixth consecutive trophy in the 117th Pasadena Tournament of Roses® Parade on January 2, 2006.

Tournament of Roses judges awarded the Bayer Advanced Jack and the Rose Stalk float the Queen's Trophy for most effective use and display of roses in concept, design and presentation. The float is a takeoff on the Jack and the Beanstalk fairy tale, but with roses. Bayer Advanced Rose Care products help to create magical results in home gardens everywhere. Bayer Advanced has won a Tournament of Roses trophy every year since 2001, when it first entered the Rose Parade. This is the second year Bayer Advanced has won the Queen’s Trophy.

"A sixth consecutive trophy is an incredible honor and beyond our wildest expectations," says Bayer Advanced Marketing VP Mark Schneid.

Key features of the Bayer Advanced Jack and the Rose Stalk float include:

• At 50 feet tall, it's considered by most experts to be the tallest climbing rose in Rose Parade history and the second tallest in the 2006 parade
• The first float in Rose Parade history to debut All-America Rose Selections' award-winning roses – the best new roses of 2006
• 750,000 blossoms, including 25,000 roses
• Tournament of Roses President Libby Evans Wright personally selected Bayer Advanced Jack and the Rose Stalk to be the lead float in the parade. "It's a spectacular representation of the 2006 Rose Parade theme – 'It's Magical," says Wright.

Michelle Lofthouse of Pasadena's Phoenix Decorating, the largest Rose Parade float builder, designed all the award-winning Bayer Advanced floats including Jack and the Rose Stalk.

Previous Bayer Advanced Rose Parade Trophies

• The 2001 Fantasy Trophy for most outstanding display of fantasy and imagination
• The 2002 Queen's Trophy for most effective use and display of roses in concept, design and presentation
• The 2003 Animation Trophy for the most animated float
• The 2004 Fantasy Trophy for most outstanding display of fantasy and imagination
• The 2005 President's Trophy for most effective use and presentation of flowers
• The 2006 Queen's Trophy for most effective use and display of roses in concept, design and presentation

Rider and Song

Lisa Ely, who rode the Bayer Advanced float in the 2002 and 2005 Rose Parade, is "Jack" on the 2006 Bayer Advanced float. The 1967 hit song "(Your Love Keeps Lifting Me) Higher and Higher" by Jackie Wilson played while the float traveled the 5-1/2-mile parade route.

About Bayer Advanced

Bayer Advanced lawn and garden products are created by Bayer Environmental Science, a business unit of Bayer CropScience LP and part of the Bayer AG family, a Fortune Global 500 company that makes such well-known brands as Bayer Aspirin, Aleve® and Alka-Seltzer®. Research Triangle Park, NC, is the business headquarters of the company's NAFTA Region. Kansas City, MO, is the company's core technology center. The global headquarters of Bayer CropScience is located in Monheim, Germany.

Bayer Advanced products deliver Better Science. Better Results.™ and carry a money-back guarantee. They are available in Home Depot, Lowe's, Wal-Mart, Ace Hardware, and in other major retailers and independent garden shops across the United States. You can learn more by visiting www.bayeradvanced.com or by calling 1-877-BAYERAG.

Bayer, the Bayer Cross, Bayer Advanced, Aleve and Alka-Seltzer are trademarks of Bayer. Rose Parade and Tournament of Roses are trademarks of Pasadena Tournament of Roses Association.

For more information, including broadcast information and parade activities, visit www.tournamentofroses.com.