March 15, 2010

NATRIA - A Full Line of Alternative Products For The Garden, Lawn and Home Inspired By Bayer Advanced

Research Triangle Park, N.C. – Bayer Advanced™, one of the leading lawn and garden brands in the United States, introduces Natria™. Now consumers have a full range of new alternative options to effectively protect their garden, lawn and home from listed pests, weeds and diseases.

Bayer Advanced Natria features products with naturally derived, non-synthetic active ingredients. They’re formulated and packaged for convenient, easy-to-use application. Many Natria products feature the “For Organic Gardening” logo on the bottle.

Natria is an extension of the current line of leading Bayer Advanced products. Both Bayer Advanced, now in its 10th year, and Bayer Advanced Natria products are available at Lowe’s stores across the United States.

“We’re giving consumers more choices that fit their specific needs and way of life,” said Bayer Advanced President Jacqueline Applegate. “We’re proud to partner with Lowe’s for the launch of the Natria line in order to reach gardening enthusiasts looking for alternative products to keep their gardens healthy and beautiful.”

The introduction of Bayer Advanced Natria addresses one of the key trends in the current consumer lawn and garden market – edible gardening. The Garden Writers Association Foundation reports that more than 41 million U.S. households grew a vegetable garden last year. About 37 percent of households plan to increase their edible gardens in 2010.

The New Bayer Advanced Natria™ Solutions at Lowe’s:

  • Bayer Advanced Natria Multi-Insect Control*
  • Bayer Advanced Natria Insecticidal Soap*
  • Bayer Advanced Natria Disease Control*
  • Bayer Advanced Natria Insect, Disease & Mite Control
  • Bayer Advanced Natria Grass & Weed Killer
  • Bayer Advanced Natria Home Pest Control

*For Organic Gardening

The Bayer Advanced Natria product launch will be supported by a high-impact and integrated marketing communications program designed to educate, drive awareness and engage trial.

About Bayer Advanced

Bayer Advanced is one of the leading consumer lawn and garden brands in the United States. Driven by cutting-edge thinking and category-leading research, Bayer Advanced provides innovative and effective solutions that help consumers grow beautiful lawns and gardens and protect their landscapes from pests, weeds and diseases. Always read and follow label directions before using Bayer Advanced™ products. Visit www.BayerAdvanced.com for more information and to view how-to videos, or call 1-877-BAYERAG.

Bayer Advanced is a business group of Bayer CropScience LP, one of the world’s top research-based crop protection companies, with more than 100 years of experience. Bayer Advanced and Bayer CropScience LP are part of the Bayer AG family, a FORTUNE® Global 500 company. Visit www.bayercropscience.com for more details.

About Lowe’s

With fiscal year 2009 sales of $47.2 billion, Lowe’s Companies, Inc. is a FORTUNE® 50 company that serves approximately 14 million customers a week at more than 1,700 home improvement stores in the United States, Canada and Mexico. Founded in 1946 and based in Mooresville, N.C., Lowe’s is the second-largest home improvement retailer in the world. For more information, visit www.Lowes.com.

Lawn & Garden Expert

Lance Walheim
About Lance

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