March 20, 2012

Bayer Advanced™ Launches Question and Answer Solution to Enrich Customer Experience Online

RESEARCH TRIANGLE PARK, N.C. (March 20, 2012) — Bayer Advanced™ today announced the launch of a social platform that enables the company to connect directly with consumers and provide quick, accurate answers to questions posed on key retailer websites. Bayer Advanced is one of the first companies in the lawn and garden industry to incorporate this innovative solution as part of its customer care services.

“Getting answers to questions quickly and easily is an integral part of the online purchase process, and we recognize the value of ensuring that the online customer experience is positive,” said Bob Montano, manager, Consumer & Customer Care for Bayer Advanced. “Our goal is to provide all the information a customer needs in order to feel confident in purchasing our products, and there is no better way to communicate this information than directly from our own team of experts.”

Bayer Advanced selected Bazaarvoice as the technology service provider to power the new platform. Answers are presented with the Bayer Advanced name and logo and immediately appear on the retailer’s site, where they are available to millions of other shoppers who may have the same questions.

“Bayer Advanced has made a very important strategic move to be directly involved in product conversations with consumers as they are shopping online, resulting in a win-win for their customers and their brand,” said Erin Mulligan Nelson, CMO of Bazaarvoice. “It’s a privilege to work alongside the Bayer Advanced team as they continue to build their business around the voice of their customers.”

About Bayer Advanced™

Bayer Advanced is one of the leading consumer lawn and garden brands in the United States. Driven by innovative thinking and category-leading research, Bayer Advanced provides innovative and effective solutions that help consumers grow beautiful lawns and gardens and protect their landscapes from pests, weeds and diseases. Always read and follow label directions before using Bayer Advanced products. Visit BayerAdvanced.com for more information and to view how-to videos, or call 1-877-BAYERAG.

Bayer Advanced is a business group of Bayer CropScience LP, the U.S. affiliate of Bayer CropScience AG. Bayer Advanced, Bayer CropScience LP, and Bayer CropScience AG are part of the Bayer AG family, a FORTUNE Global 500 company.

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For more information, contact:

Kelly Campbell
Global Prairie
Tel: (214) 403-8472
Email: kelly.campbell@global-prairie.com

Lawn & Garden Expert

Lance Walheim
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