March 5, 2013

Bayer Remains a ‘Most Admired’ Company on FORTUNE Magazine’s Annual Reputation List

Pittsburgh, March 5, 2013 – FORTUNE magazine has once again named Bayer as one of the “World’s Most Admired Companies” in its annual survey for top industry executives. Survey respondents are asked to rank the world’s largest companies within many industry categories.

Bayer increased its rank in 2013 to the number three ranking on the chemicals industry list, up from the number four ranking in 2012. Along these lines, Bayer’s overall score increased from 5.97 in 2012 to 6.33 in 2013. Regarding specific categories within the chemicals industry, Bayer increased its ranking to number two in global competitiveness and increased its ranking to number three in quality of management, financial soundness and long-term investment. Bayer also retained its number three ranking in innovation, people management, social responsibility, and quality of products/services.

The Most Admired chemical companies in the FORTUNE 2013 Ranking are:
1. BASF (7.49)
2. DuPont (6.65)
3. Bayer (6.33)
4. Dow (5.96)
5. L’Air Liquide (5.71)
6. PPG Industries (5.65)
7. Linde Group (5.52)
8. LyondellBasell Industries (4.96)

The FORTUNE “Most Admired” list is widely considered the definitive annual report card on corporate reputation. Once known as “America’s Most Admired Companies,” the list was expanded to include the world’s largest companies in 2009. FORTUNE is making the list available online and via tablet this week. It will be on newsstands in the March 18 edition.

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Social Media Users:
Facebook: facebook.com/BayersMSMS
Twitter: twitter.com/BayerUSNews
YouTube: youtube.com/users/BayerChannel
Pinterest: pinterest.com/BayerUS

About FORTUNE’s World’s Most Admired Companies

For the fifth year in a row, FORTUNE maintained its approach of a singular “World’s Most Admired” study. Executives, directors and securities analysts are asked to score top companies from a list of 687 companies in 30 countries from the Fortune 1000 (U.S. companies only), non-U.S. companies in the Global 500 with revenue of $10 billion or more, and top foreign companies operating in the United States. Companies were scored on a 1-10 scale on nine reputation drivers. The average of the nine reputation driver scores constitutes the overall reputation score. In addition to the industry rankings, respondents are asked to pick the 10 companies they admire most from a list of companies that ranked in the top 25% in last year’s survey, plus those companies that finished in the top 20% of their industries. Responses are used to generate the overall “Top 50” list.

About Bayer Corporation

Bayer Corporation is a subsidiary of Bayer AG, an international health care, nutrition and high-tech materials group based in Leverkusen, Germany. As an inventor company, it sets trends in research-intensive areas. The company’s products and services are designed to benefit people and improve their quality of life. The Corporation is committed to the principles of sustainable development and to its role as a socially and ethically responsible corporate citizen. Economy, ecology and social responsibility are corporate policy objectives of equal rank. In North America, Bayer had 2012 net sales of EUR 9,576 million ($12,257 million) and employed 15,300 at year-end. For more information, go to www.bayerus.com.

Contact:

Katie Kirkpatrick, Tel: (412) 777-5200
E-mail: katie.kirkpatrick@bayer.com

Forward-Looking Statements
This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

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