Bayer Advanced Launches “Healthy Trees for Life” Campaign
RESEARCH TRIANGLE PARK, N.C. (April 24, 2014) – Bayer Advanced, a division of Bayer CropScience LP, today announced the launch of “Healthy Trees For Life,” an initiative designed to keep existing trees healthy and pest free, while also planting new trees across the country. The program’s first community service project will kick off today in Miami, Fla., in collaboration with Citizens for a Better South Florida, a non-profit organization focused on community-based environmental education that provides hands-on learning and promotes citizen-led action.
Additional community events are planned in Indianapolis, Chicago, Atlanta and Cullman, Ala. For each event, Bayer Advanced will partner with organizations such as Keep Indianapolis Beautiful and Friends of the Parks, in Chicago to help clean area neighborhoods and parks, share expert tree health advice and provide on-site tree care with Bayer solutions. In particular, Bayer Advanced will focus on protecting trees from destructive regional pests, such as emerald ash borer and whitefly.
In addition to Bayer’s commitment to keep existing trees healthy and pest-free, Bayer Advanced has also committed to help plant new trees. Working with the Arbor Day Foundation, Bayer Advanced will help to plant one tree (up to 50,000) for each purchase of Bayer Advanced 12 Month Tree & Shrub Protect & Feed. The dual-action formula kills insects and prevents new infestations for up to 12 months, while also providing a slow-release fertilizer and systemic rainproof protection.
“Trees play such a vital role in the health and beauty of communities where we live, work and play,” said Valerie Henshaw, head of marketing for Bayer Advanced. “At Bayer Advanced, we are committed to putting our science into the hands of consumers, and helping to spread the word and educate them on how to keep our nation’s trees healthy.”
Real-time updates from each community event will be shared through the Bayer Advanced Twitter page, using the hashtag #HealthyTreesForLife. Consumers are also encouraged to tweet tree stories, or photos of themselves caring for trees, using the same hashtag.
“Our mission with Healthy Trees for Life is to encourage consumers to take action – whether they’re protecting trees, planting trees or even tweeting for trees,” said Henshaw. “Together, we all need to rally to defend our backyards, parks and forests from the threat of invasive pests and maintain the health and beauty of our trees.”
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About Bayer Advanced™
Bayer Advanced is one of the leading consumer lawn and garden brands in the United States. Driven by innovative thinking and category-leading research, Bayer Advanced provides innovative and effective solutions that help consumers grow beautiful lawns and gardens and protect their landscapes from pests, weeds and diseases. Always read and follow label directions before using Bayer Advanced products. Visit BayerAdvanced.com for more information and to view how-to videos, or call 1-877-BAYERAG.
Bayer Advanced is a business group of Bayer CropScience LP (www.bayercropscienceus.com), the U.S. affiliate of Bayer CropScience AG. Bayer Advanced, Bayer CropScience LP, and Bayer CropScience AG are part of the Bayer AG family, a FORTUNE Global 500 company.
About Bayer CropScience
Bayer is a global enterprise with core competencies in the fields of health care, agriculture and high-tech materials. Bayer CropScience, the subgroup of Bayer AG responsible for the agricultural business, has annual sales of EUR 8,819 million (2013) and is one of the world’s leading innovative crop science companies in the areas of seeds, crop protection and non-agricultural pest control. The company offers an outstanding range of products including high value seeds, innovative crop protection solutions based on chemical and biological modes of action as well as an extensive service backup for modern, sustainable agriculture. In the area of non-agricultural applications, Bayer CropScience has a broad portfolio of products and services to control pests from home and garden to forestry applications. The company has a global workforce of 22,400 and is represented in more than 120 countries. This and further news is available at: www.press.bayercropscience.com.
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