2007 Tournament of Roses Parade

BAYER ADVANCED" FLOAT WINS SEVENTH CONSECUTIVE TROPHY IN THE JANUARY 1, 2007, ROSE PARADE®
Red Carpet of Roses Float Receives Queen's Trophy for the Third Time for The Most Effective Use and Display of Roses in Concept, Design and Presentation

(Media Note: Bayer Advanced was #11 in the Rose Parade lineup and the fifth float in the parade. Digital images available upon request. )

Raleigh, N.C./Pasadena, Calif.  Bayer Advanced", one of the largest lawn and garden brands and creator of some of the most effective rose care products for consumers, won its seventh consecutive trophy in the 118th Pasadena Tournament of Roses® Parade on January 1, 2007.

Tournament of Roses judges awarded the Bayer Advanced Red Carpet of Roses float the Queen's Trophy for most effective use and display of roses in concept, design and presentation.

Bayer Advanced has won a Tournament of Roses trophy every year since 2001, when it first entered the Rose Parade. This is the third year Bayer Advanced has won the Queen's Trophy.

"A seventh consecutive trophy is an incredible honor and beyond our wildest expectations," says Bayer Advanced Head of Marketing Mark Schneid. "Phoenix Decorating's design and floral teams deliver year after year."

Michelle Lofthouse of Pasadena's Phoenix Decorating, the largest Rose Parade float builder, has designed all of the award-winning Bayer Advanced floats, including the Red Carpet of Roses.

Key features of the 2007 Bayer Advanced Red Carpet of Roses float include:

• Thousands of roses, including more than 50 varieties of roses, the most in Rose Parade history.
• Roses named after such celebrities as Bing Crosby, Chris Evert, Paul McCartney, Marilyn Monroe, Rosie O'Donnell and Barbra Streisand
• The Bayer Advanced float also debuted the All-America Rose Selections' 2007 winners for best roses of the year  Rainbow Knock Out®, Moondance" and Strike it Rich".

Riders and Song

This year there were 11 riders, including Lance Walheim, author of the best-selling

Previous Bayer Advanced Rose Parade Trophies

• 2006: Queen's Trophy for most effective use and display of roses in concept, design and presentation
• 2005: President's Trophy for most effective use and presentation of flowers
• 2004: Fantasy Trophy for most outstanding display of fantasy and imagination
• 2003: Animation Trophy for the most animated float
• 2002: Queen's Trophy for most effective use and display of roses in concept, design and presentation
• 2001: Fantasy Trophy for most outstanding display of fantasy and imagination

About Bayer Advanced

Bayer Advanced lawn and garden products are created by Bayer Environmental Science, a business unit of Bayer CropScience LP and part of the Bayer AG family, a Fortune Global 500 company that makes such well-known brands as Bayer Aspirin, Aleve® and Alka-® Research Triangle Park, NC, is the business headquarters of the company''s NAFTA Region. Kansas City, MO, is the company''s core technology center. The global headquarters of Bayer CropScience is located in Monheim, Germany.

Bayer Advanced products deliver Better Science. Better Results.™ and carry a money-back guarantee. They are available at major retailers and independent garden shops across the United States. You can learn more by visiting www.bayeradvanced.com or by calling 1-877-BAYERAG.

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