March 27, 2017

Bayer Advanced Introduces Triple Action Lawn Fertilizer

Cary, N.C. (March 20, 2017) – Bayer Advanced® , a brand of SBM Life Science Corp., today
announced the launch of Bayer Advanced Triple Action Lawn Fertilizer.

This latest offering from Bayer Advanced does more than just quickly green grass blades – it feeds all three levels of the lawn – grass, roots and soil – for improved turf nutrition. Triple Action Lawn Fertilizer contains 50% controlled-release nitrogen and is enriched with micro- nutrients to build strong roots, revitalize soil and feed lawns for up to three months.

Triple Action Lawn Fertilizer contains essential micro-nutrients like iron, manganese, zinc and copper. These micro-nutrients revitalize the soil, filling in nutrition gaps lawns are most likely to have, especially for sandy or high pH soil types.

“Not all soil is created equally – soil quality varies from lawn-to- lawn and from region-to- region,” said Tracy Whelpley, Brand Manager, Herbicides and Fertilizers. “Using science to select the micro-nutrients that are the building blocks of strong, resilient turf, we’re confident that consumers will experience more consistent results no matter where they live or what type of lawn they have.”

Bayer Advanced Triple Action Lawn Fertilizer can be applied any time turf is actively growing – spring, summer or fall – and is guaranteed not to burn lawns when used as directed on the label.

“We are committed to delivering effective solutions that put our science in the hands of consumers,” Whelpley said. “Consumers can feel confident they’re doing more than just meeting their lawn’s basic nutritional needs. They’re building the foundation for a green, lush lawn that lasts.”

The 12-lb. bag treats up to 5,000 sq. ft., while the 24-lb. bag option treats up to 10,000 sq. ft. Both sizes are available exclusively at The Home Depot in select locations in Alabama, Arkansas, Arizona, Connecticut, Washington, D.C., Delaware, Florida, Georgia, Hawaii, Iowa, Illinois, Indiana, Kansas, Louisiana, Massachusetts, Michigan, Maryland, Minnesota, Missouri, Mississippi, North Carolina, North Dakota, Nebraska, New Hampshire, New Mexico, Nevada, New York, Ohio, Oklahoma, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, West Virginia, Virginia, and Vermont.

For more information, visit Not all products are registered in all states. Always read and follow label instructions carefully.

About Bayer Advanced®

Bayer Advanced is one of the leading consumer lawn and garden brands in the United States. Driven by innovative thinking and category-leading research, Bayer Advanced provides innovative and effective solutions that help consumers grow beautiful lawns and gardens and protect their landscapes from pests, weeds and diseases. Always read and follow label directions before using Bayer Advanced products. Visit for more information and to view how-to videos. 

About SBM

SBM is an independent, family-owned group of companies operating in more than 20 countries, in Europe and in North America. Their headquarters are based in Ecully, France.. SBM develops, manufactures and distributes crop protection solutions for professionals, and home and garden care products for consumers. It has three strategic divisions: Research & Development, for the development of innovations and exclusive formulas; Manufacturing, with two formulating and packaging plants based in France; and a Sales & Marketing division comprising three segments: SBM Life Science for consumers, offering the brands ANTI, Bayer Advanced, Capiscol, Caussade and Solabiol; CMPA for agricultural professionals; and LCA, specializing in aromatherapy products.

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Media contact

Amanda Vasil – Global Prairie, LLC
Tel : +1 (440) 552-8602
Email : [email protected]

1001 Winstead Drive, Suite 500, Cary, NC 27513. 1-877- 229-3724. Bayer ® , the Bayer ® Cross and Bayer Advanced ® are registered
trademarks of Bayer.